Release date: October 12, 2022
Length: 2 minutes 48 seconds
Label: Bri’s Living Room/Orchard
Details/Take away: After a two-year hiatus, the song encapsulates the rising star’s Nigerian and American roots, while seamlessly incorporating his smooth R’n’B sound. Known for being open, honest, and expressive within her music, Dami uses her voice to communicate words that she finds difficult to say out loud, something that furthers her identification as an artist and individual. ‘soft life’ sees Dami’s voice leap effortlessly between smooth percussive elements and synth-driven samples, offering a masterclass in modern production technique while enveloping it in the timeless, organic quality that Dami has made her own, garnering a fanbase in rapid growth in the process.
Speaking on the single, Dami explains: “Soft Life is really engaging in activities that preserve your peace and energy. In the hope that it will bring you some kind of happiness and satisfaction… In other words, there is only one life to live and this life is to be enjoyed.”
Dami’s most notable work includes her song ‘Iyawo’ and her debut project Bri’s Lounge, where the album title pays homage to her birth name Bri’ana, Dami Oniru is almost an alter ego for the artist, embodying her overall R’n’B aesthetic fused with her Nigerian heritage. . his second single ‘falling down’ it strengthened her presence within the music industry and led to Dami’s breakout performance for the Grammys digital series, Global Spin.
Dami not only found great success as a solo artist, but also continues to stay true to her Nigerian heritage by working with some of the biggest artists to come out of her hometown, just to name a few including IDWur, Odunsi (the engine) and Remy Baggins. With such a unique sound, Dami is an artist who manages to incorporate all the things that she loves into her music. ‘soft life’ showcases Dami’s versatility as an artist, as she launches her smooth voice into a melodic beat, as she sings over the ‘soft life’ she imagines
