October 14, 2022
SEOUL – Onmind, a subsidiary of South Korean game maker Neptune, said on Friday that its artificial intelligence virtual human model Sua has signed a three-year modeling contract to work with Thai advertising firm DDD.
DDD advertises for major Korean conglomerates, Thai Airways, and global luxury brands like Chanel and Dior. It currently has billboards in major Bangkok landmarks, including Suvarnabhumi Airport, Siam Paragon and MBK Center shopping malls.
Under the contract, Sua will appear on billboards at these major landmarks, promoting products and brands commissioned from DDD.
The South Korean company said it will continue to work with its Thai counterpart to expand Sua’s presence in Southeast Asia.
“The expansion into the Thai market is based on the agreement between our two companies on the suitability of Onmind’s 3D virtual human technology and its commercial potential, and Thailand’s Hallyu craze and the potential of the country’s 3D virtual human market,” he said. Onmind in a statement.
Sua is Korea’s first AI virtual human capable of live interaction, according to its developers. He recently appeared in a local SK Telecom commercial with K-pop star Jang Won-young.