In ‘No bad boy, no party’ Bad Boy Timz (to be called Timz for the rest of this review) chooses to keep it simple and nice as he builds on the proven sounds of Afrobeats.
The music that the EP brings together was remarkably crafted to achieve the purpose of delivering party hits that soundtrack Nigeria’s nightlife, which in turn shapes the soundscape.
Like most artists who had their runway before they chose to release their debut album, Timz primarily implemented the style that brought him mainstream fame. And while this fits with the party theme that drives the album, it doesn’t offer much in the way of artistry, sophistication, and poise.
Across 11 tracks, Timz delivered a linear sound that doesn’t offer much in terms of thematic or sonic range and while holdover moments are few and far between, the album achieves its purpose of serving as a party starter.
He gives insight into his journey on the opening track where he talks about growing up in the ghetto and how he navigated the label woes that threatened to torpedo his career.
The sobriety with which he opened the album perhaps conveys the pain he had to face and that makes his desire to celebrate even more resounding.
Of P.Primethe arrogant rhythm of ‘Toosmitos’ to BeatsByTimmymaster class in ‘About me’ Timz displays elements of his bad boy persona as he transitions from partier to loving boy.
His party humor is mixed with his desires exemplified in ‘Pop’ which is one of the best songs of the project, ‘Isolation’and santorini as Timz creates music with the singular purpose of putting listeners in a good frame of mind.
The album’s good moments include the production that elevates the experience, especially the contributions from P.Prime and BeatsbyTimmy. olamide, shenseeaand BNXNThe contribution of also offers a refreshing moment that breaks with the stylistic monotony that runs through the project.
the problem with “No Bad Boy, No Party” it’s that, unsurprisingly, the album struggles to excel in a set of club-created compositions that fail to come together to deliver an enhanced experience.
There’s something dated about the project, too, as Timz stuck to the flow scheme, melody and style that led to his initial success. Maybe he recorded some of the songs before having to deal with record label problems that prevented him from releasing them and took away a collaboration with Davido.
The fun increased markedly when he cleverly switched to Dancehall in ‘About me’ and this was a moment that could have been better seized upon and spread throughout the album.
In any case, the album is made to be a party playlist and the simplicity and singular focus that goes with it capture this. So it’s fair to point out that it’s not a project listeners shouldn’t expect artistic depth from.
However, the album comes at a time when it’s hard to retain consumer attention, and the party songs that bring it together will have to fight tooth and nail with the Amapiano joints that currently litter the industry.
In general, “No Bad Boy, No Party” It doesn’t quite capture the talent that Timz obviously possesses because he can surely offer something significantly better if he decides to push himself.
Songwriting, Themes and Delivery: 1.4/2
Enjoyability and Satisfaction: 1.2/2
