NEW YORK , October 18, 2022 /PRNewswire/ — Today, Ascenda, the technology company that makes payments and banking rewarding, announced that it has added cryptocurrencies as the next new content category in its innovative global points exchange network.
The new offering, delivered in partnership with global cryptocurrency Exchange and Gemini custodian, enables Ascenda financial services clients in more than 40 markets to elevate client engagement through the effortless introduction of crypto proposals for your rewards products. Real-time conversion of points into cryptocurrency as well as the direct obtaining of rewards in the form of crypto both assets are compatible.
A great user experience and fast time to market for financial services brands are at the heart of the new solution. End users have the flexibility to deposit their rewards at any crypto wallet, or to avoid chain gas fees when receiving to Gemini-enabled wallets.
By making the new content category available through its existing points exchange APIs, Ascenda enables financial services brands to implement their new crypto reward propositions faster and with almost zero technical effort.
Sebastian GrobysAscenda’s chief strategy officer said: “We are delighted that crypto is now available on Ascenda’s global points exchange. Earning and redeeming cryptocurrency rewards represents an easy, low-risk way for customers to make a foray into the world of digital assets. Given the volatility of the crypto markets, consumers are cautious about investing their cash savings in cryptoThis increases the appeal of rewards as an exciting alternative avenue with lower barriers to entry.”
Ascenda simplifies customer interaction for leading financial services brands.
Offering intuitive, easy-to-deploy digitally native rewards solutions that enable banks and payment card issuers to build deeper connections with customers across the financial relationship. The company serves financial services clients in more than 40 markets, including leading brands such as HSBC, American Express, Capital One, ICBC and Standard Chartered, as well as disruptors such as Virgin Money and Brex.
For more information about Ascenda, visit ascentloyalty.com
Gemini is a platform that allows customers to buy, sell, store and earn cryptocurrencies such as bitcoin, ether and DeFi tokens. Gemini’s simple, reliable and secure products are designed to unlock the next era of financial, creative and personal freedom. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss.