Song title: Concentration
Release date: October 7, 2022
Length: 3 minutes 15 seconds
Details/Take away: Edidion combines the R&B sound he is known for with Afrobeat, which will undoubtedly set a new trend in today’s music scene. With Afrobeat music dominating the airwaves at the moment, Edidion drew inspiration from other Nigerian artists. Wild Tiwa, Wizkid and Davido during the creative process ‘CONCENTRATION’.
Produced by Ransom Beatz, “CONCENTRATION” is an electrifying club hit that showcases a more confident and sensual side of Edidion than ever before. Trading in his catchy rap/sung delivery on previous single “Bugatti” for a soulful, melodic singing on “CONCENTRATION” will definitely pay off for Edidion, as he hopes to gain an international audience and cement his place as one of the new faces of music. R&B
The vibrant music video of ‘CONCENTRATION’ directed by Allan Rowland showcases Edidion’s slick dance moves, street-style fashion, and his potential to be the next big thing in the music industry. ‘CONCENTRATION’ is in fashion with the current wave of R&B acts tapping into the Afrobeat genre, Edidion, who is of Nigerian descent and grew up listening to Afrobeat music, sounds authentic on this song while maintaining his individuality.
