Apple Inc is cutting production of the iPhone 14 Plus just weeks after shipments begin.
Apple Inc is cutting production of the iPhone 14 Plus within weeks of starting shipments as it reassesses demand for the mid-range model, Information report.d reported on Tuesday, citing two people involved in the company’s supply chain. company.
The Cupertino, California-based company told at least one manufacturer in China to immediately halt production of iPhone 14 Plus components, according to the report.
The move comes at a time when the global smartphone market has weakened, down 9% in the third quarter compared to the same period a year earlier, according to estimates from data research firm Canalys, he expects weak demand for the next six to nine. months.
Apple did not immediately respond to a Reuters request for comment.
The iPhone 14 Plus, part of a new lineup announced on September 7, is positioned as a cheaper alternative to its more expensive iPhone Pro models and began shipping to customers on October 7.
Last month, Apple abandoned its plan to ramp up production of new iPhone models because the anticipated surge in demand failed to materialize, according to a report by Bloomberg News.