Valley business owners expect a boost from Modernism Week: October attendees


A ribbon cutting on Thursday morning marked the official start of Modernism Week – October in Palm Springs. It is a four-day series of events for people to experience mid-century architecture, culture and design.

Taking place in Palm Springs homes October 13-16, the fall version is a smaller-scale iteration of the 11-day festival held annually in February.

In 2019, festival organizers estimated that the February event added nearly $60 million to the desert economy as a result of the 11-day celebration of mid-century architecture and design. At the time, Modernism Week featured nearly 350 events in Palm Springs from February 14 to 24, with an estimated attendance of 152,000, up 20 percent from 2018.

In 2021, a cut-down version was postponed until April due to pandemic concerns, but it still drew tourists to the desert.

This year, downtown businesses like Destination PSP are stocking store shelves with designs that include minimalist and futuristic patterns. They appeal to those looking to take home a bit of retro design.

News Channel 3 reporter Miyoshi Price is investigating the economic impact of the event on our area and will bring you live reports on News Channel 3 beginning at 5:00 p.m.

Enjoying Modernism Week – October

There are over 50 different events spanning the four days.

One of the most popular tours is the Premier Double Decker Architecture Bus Tour, which is a 2.5-hour tour. The tour is an overview of some of the most important civic and commercial buildings as part of Modernism Week – October.

Tickets for various tours are still available on the website. Bob Bogard, the spokesman for Modernism Week, said there is something for everyone, no matter your budget. Events range from free – $250.


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