YouTube pays tribute to Nollywood and African storytelling on Africa Day

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The event welcomed 150 attendees and brought together prominent celebrities and influencers from the Nollywood industry.

Notable guests included veteran actress solo sobowaleAMVCA Comedian of the Year bimbo ademoye, adeyemi okanlawon, I must adedayo alias mr macaroniand Beautiful Ejiofor-Suleiman. Top Nigerian YouTube content creators such as apaokagiGreen Maryam alias taaoomaAMCA Award Winner samuel animashaun Perry alias broda shaggiand chukwuebuka emmanuel amuzie alias brainjotter also graced the event.

Between the sessions of the event there was a panel discussion that addressed the growth of Nollywood and the potential of digital technology in the industry.

The panelists, including murphy benCEO of Murphy Ben International and Aforevo, YouTube content creator taaooma and Nollywood film actress and producer rahama sadaushared valuable information on how to leverage digital technology for industry growth and scalability.

alex okosiYouTube EMEA Managing Director for Emerging Markets, delivered a speech recognizing the significant impact of Nollywood and the transformative power of storytelling.

olumida BalogĂșn, Interim National Lead at Google Nigeria, shed light on YouTube’s commitment to supporting and promoting the Nollywood industry through the promotion of films, actors, producers and other members of the industry. He described a two-month program designed to spur the growth of Nollywood on YouTube.

Acclaimed actors, talented producers and influential members of the film community enlivened the event, adding to the celebratory atmosphere. The event showcased Africa’s dynamic culture and creativity, emphasizing the important role Nollywood plays in shaping global perceptions and narratives.

In a world filled with diverse stories, YouTube has remained committed to supporting Black creatives around the world, recognizing their valuable contributions to the platform and beyond.

This commitment is exemplified by initiatives such as the #YouTubeBlack Voices Background, a global fund aimed at amplifying Black voices and perspectives and facilitating the creation of new narratives that educate the public about racial justice. With a feeling of deep gratitude for the creative community, YouTube is dedicated to fostering an environment where diverse voices are heard, respected, and empowered.

As we look forward to supporting Nollywood’s continued growth on the platform, YouTube humbly anticipates the variety of new storytelling that will continue to enrich our global community.

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