Martell is pleased to announce a continued partnership with singer-songwriter and record producer, daviddo, as international ambassador of the House. Launched in April 2021, the successful collaboration is based on shared values.
Davido and Maison Martell pursue the same goal: paving the way for future generations and encouraging each one within their own creative field.
Maison Martell and Davido toast their renewed collaboration with a Martell x Davido Exclusive Mixa unique cognac of its kind that incorporates spirits from 1992, the year Davido was born.
This timeless blend reflects Davido’s vibrant and generous personality with its surprisingly round, smooth mouthfeel and distinctive aromas of honey and cocoa, balanced with ripe fruit and tobacco. The deliciously long finish of it is marked by notes of candied orange, sweet and rancid spice.
Created in extremely limited quantities by Christophe Valtaud, Cellar Master of Maison Martell, this exceptional cognac is not for sale. Davido will share this symbolic moment in his life by giving it to his closest friends.
This exciting creation further cements Maison Martell’s close ties with Davido, whose inspiring success and vibrant personality epitomize the Maison’s spirit of boldness and freedom.
“We are delighted to continue the partnership with Davido. It’s been such a successful collaboration so far, but we still have a lot to do. We can’t wait to write the rest of the story. We are very grateful to Davido for sharing the same passion for cognac and being fired by the same creative energy as Maison Martell.“, says Cesar Giron, CEO of Martell Cognac.
“I am very excited to continue this incredible adventure with Martell. It’s been an incredible two-year adventure, finding out more about the House, about the cognac. I am very honored that Christophe Valtaud has created this exclusive blend for me. We rise by lifting others up, this is a key value that Martell and I share. The best is yet to comeDavid says.
The oldest of the great cognac houses, founded by Jean Martell in 1715, Maison Martell is known throughout the world for the finesse and elegance of its cognacs, the result of a legacy of savoir-faire passed down through nine generations. .
Along with a passion for its craft and a deep attachment to terroir, Maison Martell is defined by the boldness with which it has challenged convention to create new expressions of cognac, including the iconic Martell Cordon Bleu in 1912. The free spirit of the Maison it is symbolized by its historical emblem: the swift.
Born in Atlanta, Georgia and raised in Nigeria, 27-year-old Davido (real name David Adedeji Adeleke) has been a champion on the African continent. A singer-songwriter, producer, philanthropist, and actor, Davido chose to pursue his musical dreams, and in doing so, won more than 30 awards, including a MOBO for Best African Act, MTV EMA for Best International Act, three MTV Africa Music Awards, two BET Awards. and two Nigerian Teen Choice Awards for “Best Featured Artist” and “Choice Male Artist”.
With a discography that attests to over 1 billion global streams and 500 million video views, the forerunner of Afrobeats has established himself as a force to be reckoned with.
Pernod Ricard is currently a co-leader in the premium spirits industry worldwide with a presence in 70 countries, including South Africa. We have offices in Johannesburg and Cape Town and our global brands include Absolut Vodka, Chivas Regal, Whiskey, Malibu Rum, Mumm Champagne, Jameson Irish Whiskey, Pernod and Ricard.